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The World of Coca-Cola is an Atlanta, Georgia-based museum dedicated to the history of the Coca-Cola Company. The 20-acre facility opened to the public on May 24, 2007, replacing the first exhibit that debuted in 1990 in Underground Atlanta.
After the late 1980s, underground Atlanta struggled to be the city's final significant retail attraction and a source of pride. This prompted Coca-Cola to seek a means to re-establish public trust in the corporation and its bottling plant in Atlanta. In 1990, Coca-Cola struck a deal with Georgia State University to host a new Coca-Cola museum, and Georgia State agreed to include the museum within the Charles H. Wright Museum of African American History (the company's exhibits are currently housed at The Coca-Cola Museum in Atlanta). Over 500 Coca-Cola artefacts are on display, including historical packaging and advertising artwork.
The site has undergone several modifications throughout the years.
The Coca-Cola World is located in Atlanta, Georgia, next to the CNN Center, the Georgia World Congress Center, the World Congress Center East Building, and other attractions.
Each of the museum's 4 major levels features prominent Coca-Cola items and memorabilia.
Exhibits include a production facility and the New Coke Experience.
Exhibits include the history of the Coca-Cola Company, the first 40 years of the company's history, the world's first cola, and Coca-Cola's history in different countries.
The Coca-Cola exhibit is based on the U.S. Drinks Pavilion at the 2002 World's Fair.
Exhibits include the history of the Coca-Cola Company, international sales, strategy, and the "world of Coca-Cola".
The World of Coca-Cola's opening hours are as below:
Of course, its history is similar to that of any other corporation; nevertheless, the World of Coca-Cola is unique in its capacity to transport visitors back in time, allowing them to relive the events, products, and people that formed this beverage and the city of Atlanta. Along with compelling graphics and interactive displays, the World of Coca-Cola has historical galleries and a theater for special events and presentations.
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